#general
General Discussions & Topics
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Does anyone have documentation/playbooks around advocacy entering new verticals and geos?
We're expanding into both next year and I want to proactively have a GTM plan so that leadership isn't asking us to reactively spin groups/communities/stories etc up.
There are elements of specificity we do get into for sure, but there have been asks about spinning up regional based advocacy programs and my team can't manage that at scale. I want to figure out a sustainable way to enter, but still fold them into our overall programming.
We're doing localized recruitment, there are networking/educational opportunities localized, stories etc. But we don't want to spin up community groups for every country, build entirely new advocacy groups etc.
Also for context, I only oversee advocacy. Education programs and customer marketing fall outside us 🙂
We're on the same team, but I'm not responsible for those. So that's where they're doing more localized, but I want to avoid.