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Does anybody have examples of b2b storytelling they've seen work for supporting cross-selling efforts? We are a previously one-product b2b company that has launched a (growing) suite of complimentary products on top of the original product, with just under 20% of customers using multiple products.
@Caitlyn Williams owned Customer Marketing & Advocacy at Lattice while I was there, and we continued to develop new products during that time (and since), so I think she might have some insights to share with you on it, Tim.
We actually have seen a lot of success with two things for cross sell/upsell -
1. In app messaging based on key behaviors
2. Group reference events for existing customers who used our product solo and then added on other products later.
Happy to chat if you want! But those aren't exactly storytelling so might not be what you're looking for.
Love this @Amanda Peacock! I think storytelling can be a wide variety of initiatives and it's all about reaching the right person at the right time with the right message, so this is great. How did you position the group reference events? Like a facilitated Zoom call, or webinar, or in person?
@Tim Jahn lets chat! i've done a fair amount of this in the last few years.
I’d love to learn more on group customer reference calls who have experience with them!