#general
General Discussions & Topics
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Do we have anyone who has created and managed a sales enablement customer content program? I’d love to pick your brain if so. Thanks!
@Rachel Ward or @Shannon Howard would either of you have thoughts on this? @Evan Huck do you know someone who has done this?
I’m going to do a survey to the community too - I think that might be a good way to gather insight easily.
I managed the customer content in a Highspot sales enablement platform.
Thanks @Sarah Miller. I’m still learning what systems the company uses, so I may come back to you on that one. For now I’d like to find out what actual content sales has found most effective. I’m going to ask the sales org for input, but am also hoping the CMAweekly community can share as well.
Interested to see the responses to this!
I manage the sales enablement for customer content for reps. Our quotes are managed through User Evidence and any long form content / logos are managed in a database I built through confluence. For most effective, logos / case studies are what sales uses the most
Thank you @Sam Harrison and @Cara Peterson. Will you please respond to the survey? There’s really just two questions that need answering. I appreciate any input you have!