#general

General Discussions & Topics

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Laurie Timms September 30, 2024 at 06:08 PM

Do we have anyone who has created and managed a sales enablement customer content program? I’d love to pick your brain if so. Thanks!

Mary Green (Owner CMAweekly) September 30, 2024 at 08:03 PM

@Rachel Ward or @Shannon Howard would either of you have thoughts on this? @Evan Huck do you know someone who has done this?

Laurie Timms September 30, 2024 at 08:30 PM

I’m going to do a survey to the community too - I think that might be a good way to gather insight easily.

Sarah Miller September 30, 2024 at 08:31 PM

I managed the customer content in a Highspot sales enablement platform.

Laurie Timms September 30, 2024 at 08:50 PM

Thanks @Sarah Miller. I’m still learning what systems the company uses, so I may come back to you on that one. For now I’d like to find out what actual content sales has found most effective. I’m going to ask the sales org for input, but am also hoping the CMAweekly community can share as well.

Sam Harrison October 01, 2024 at 10:04 AM

Interested to see the responses to this!

Cara Peterson October 01, 2024 at 04:16 PM

I manage the sales enablement for customer content for reps. Our quotes are managed through User Evidence and any long form content / logos are managed in a database I built through confluence. For most effective, logos / case studies are what sales uses the most

Laurie Timms October 01, 2024 at 04:41 PM

Thank you @Sam Harrison and @Cara Peterson. Will you please respond to the survey? There’s really just two questions that need answering. I appreciate any input you have!