#general

First up is Vocal Video with Google customer

Really interested to hear what’s new from them.

I’m sorry. I totally goofed as hubby called during their video but I’m hoping there will be a recording.

Right now Jeanne Nitschke is sharing her experience with Shout Out

She loved the branding options throughout all of the video. Her customers loved the ability to record video for Motive, and she really likes the multi-trim video feature where most other options were only able to do trim at the beginning and end of videos.

ShoutOut also offers agency services and Motive has asked for additional/new features that have been created as SO continues to innovate.

Deena and Liz talked about LIfecycle Advocacy - fun topic

New Category of Dates/Vendors: Boomerang

Boomerang tracks your customers to see when they’ve changed jobs!

They are also a referral platform

Another referral program; Ambassador

They provide referral, affiliate, partner, and loyalty platforms

Now we have Kaily from SlapFive

Customer Advocacy Operating System caOs?

Brought customer from ThoughtSpot

They have recorded references, customer content engine, capture and manage and share authentic stories onto your website. Campaigns to target new people to join your program (no more spreadsheets).

Planhat is next!!

This CS platform allows you to access an array of customer data (super important for us CMAs)

I love the idea of advocacy and CS platforms

It seems there is a lot of opportunity for using a CS platform for Advocacy. A lot of the value lies between the data and marketing/email features.

And now CHAMPION - Our Sponsor - YAY

Customer Advocacy CRM

Identify, Match AI for References, and Retain

Jenna Feldman says Champion is very collaborative and AlphaSense has been thrilled at the collaboration so far - Aww!!

They have a new form for the backend and several new filters for narrowing down your advocates

And it’s OVER!! @Deena Zenyk and @Liz Richardson did a great job. Excellent!!

Oh, you did a play-by-play, @Mary Green (Owner CMAweekly). How fun! Thanks for sharing the love!