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CMA asked me to speak during the September conference and I wanted to see if folks would be interested in this topic?
The Post-Sale Power Play: How Customer Marketers Drive Growth Across the Entire Journey
Abstract:
Customer marketing is having a moment—but most teams are still stuck in the old playbook.
If you want to build programs that truly move the needle, you can’t stay in the “advocacy-only” lane. The future of customer marketing is full-funnel, cross-functional, and outcome-driven. It’s about turning customers into your greatest growth lever—from adoption to expansion, advocacy to pipeline influence.
In this session, you’ll learn how to:
• Design customer programs that create impact across the entire lifecycle
• Build partnerships with Sales, Product, CS, and Marketing—without waiting for permission
• Shift from vanity metrics to value metrics that prove your influence
• Start embedding Customer-Led Growth into your strategy today
You’ll leave with a tactical roadmap to run customer programs like a growth leader, not just a marketer—and the confidence to lead the charge across your organization.
💯
Yes, this is very much needed! Have you read the book "Digital Hesitation:..." by TSIA? It's similar, but yours will be much more practical and putting marketing as a pointy end of the spear which is great. Would love if you could do a post-event presentation for CMA Weekly if possible if it won't be posted.