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<#C06JXSTARJR|> Hiya folks! Question: how do you track internal engagement with your customer content?
Do you share customer stories with UTM links internally? Do you do pulse surveys and ask folks about their thoughts on the content?
@Jaz Cuevas We try to do regular focus groups (or just 1:1 conversations) with our sales folks either quarterly or whenever we are onsite for events. It's how my team member found out that we should be prioritizing getting our content into LinkedIn campaigns for them to easily share as that's where "sales folks live"
@Jaz Cuevas - Gong trackers are a useful way to see if reps are using customer stories on live calls/demos
more granular tracking depends a bit on the rest of your infrastructure. if you use highspot/seismic you can get really granular insights on a rep-by-rep level internally (and of course lots of external engagement data). Some customer marketing tools like UE that have SFDC and Slack integrations can give useful analytics when reps consume content through those channels.
surveys on what type of content/evidence reps need is great too (esp for a larger team). pairing that w/focus groups as @Daniel Palay suggested is a good complement
It is a tricky and very common problem tho so regardless if you have good analytics it's the same concept as lead nurturing prospects - you need a proper always-on nurture campaign internally as well.
I'd highly recommend dripping a small selection of content every week to a sales slack channel as well. If you just send a big library once a year they will forget about it and/or be overwhelmed. so drip a few highlight assets every week to get them going back to the library. (yes even my own sales team at UE needs constant reminders) - rather than the whole library