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Anyone willing to share your MSA contract language to have customer agreement for participation in advocacy activities and logo use on website? Have you had success or do you find it redlined out more often than not? Our legal wants to eliminate all together as they say it causes delay in deal signing, our language is pretty vague and not a clear ask. I’d like to offer improved language. TY
I have to agree with your legal team and I have found that including a clause/s, vague or specific, in contracts is counter productive for advocacy relations, both internal and external.
Interesting. I believe that if the language is friendly and professional it would help advocacy relations to begin. I was thinking something like this... Customer agrees to consider participating in advocacy activities upon mutual agreement, such as case studies, testimonials, joint press releases, speaking engagements, or reference calls. Any such activity will be coordinated in advance and subject to Customer's written approval. Customer grants [Company Name] the right to use Customer's name and logo in customer lists, presentations, and website. Any usage will be in accordance with Customer's brand guidelines and will not imply endorsement. Any other use outside of customer lists and the website will require Customer's written approval.... I agree, that most of the time, these will get redlined out, but advocacy asks are not the only items to get redlined out, so I don't agree that this ask is a main reason for delaying the deal. I could be wrong. Is this language offending or vague to hurt the beginning of advocacy relationship? Interested to know what others think.
Totally get the intention, But since “agrees to consider” isn’t binding, it doesn’t really help with planning advocacy, and without any timeline, it’s not something that is easy to trigger or act on in the future.
From what I've seen including something like this as part of your onboarding / CSM flow can be more effective.