#general

Ooo I like this one - in order of lift/involvement from the customer (heavier lift / bigger asks first):
• speaking engagement at event
• customer advisory board participation (CAB)
• Press or Analyst briefing
• Long-form in-depth case study
• 1:1 prospect reference conversation
• Customer video
• Give a referral
• Product feedback session / UX interview
• Join customer community
• Post a review to a review site (G2, GPI)
• Post on social
• Mini story / thought leader blog post
• Online Survey (eg UE survey)
• Support an announcement (eg Like/Engage with LI post)

@Janet 👀

Great Q, <@U07V02XU2CB>!

I mean the “what’s in it for them” in addition to swag

lol totally misread that question

For customers who participate in a summit, CAB, TAB, Executive forum, Peer-to-Peer webinars, etc (note: I have heard directly from customers that peer networking alone has been the most valuable benefit) .....1. Influence strategy - provide insight and guidance to help define our direction. Share insights in a collaborative forum that drives meaningful change.
2. Expand your network - connect with other industry leaders navigating similar
challenges and opportunities. Learn how other members tackle their greatest business challenges.
3. Access exclusive insights - gain early visibility to industry trends and innovations.
4. Enhance professional visibility - be recognized as a thought leader and trusted advisor in our community. 5.Exclusive access to our leadership team- including product marketing- who will provide opportunities to preview product roadmap relevant to your business.

You’re good, @Evan Huck — I’ll take all answers and takes on the original Q!