#reviews

We've had some really good results with themed campaigns, but the subject lines relate to those campaigns. For generic/always on requests we're leaning more towards personalized messaging and in-app pop ups. Leaning on themed campaigns as the primary lever for email marketing review requests. Happy to share some campaign wins though!

@Alexie Glover I’d love to hear your wins! I feel like I’ve tried everything to no avail at this point (our customer base is AppSec, developers, engineers, etc)

Are you offering an incentive? I had great luck with basic subject line such as, “Give us your feedback, get $25”. Sometimes we got more creative, but you get the gist. That was for GPI.

@Maura Frost we've been running themed campaigns, aligning with the seasons (ie. just ran a Valentine's campaign in February, preparing for a Spring campaign in mid-March/beginning of April). We're offering incentives and using a lot of puns—while also including the incentive (ie. gift, reward, win big, etc.) in the subject line of at least one email in the drip campaign. We've also been including the "easy steps" bulleted as numbers, so folks can see that there's really only 1-2 things they need to do. We've segmented our audience by geo just based on the customer base we're working with. Depending on what geo the customer is in, their campaign sends them to one of our priority review engines—and also changes the language the invite is written in (based on the localizations the company supports). We'll begin piloting a campaign that allows cross-over on sites, so regardless of your geo you can be invited to review on multiple platforms (and be entered for a bigger swag-style reward). This company also has low-level users that are financially motivated, so that may play into our success.

Some examples from Valentine's Day:
1. Share the love & get rewarded this season ❤️
2. Ready to be a matchmaker this Valentine’s Day?
What I would really like to do is run campaigns with memes and GIFs, but the customer-base for this client isn't ready yet. I'm maintaining my GIF library and holding our hope though 🥹🥲

@Alexie Glover love the themed idea!! What have your conversion rates been looking like with those?

Here's a snapshot of subject lines i've used over the past couple years and their open rates, @Marie Elliott

That's a great question, Julie! I don't have our open rates (I'm just a consultant with the account so don't have full Marketing Ops access). Since launching the Valentine's Day campaign, we've sourced 60+ new G2 reviews and 75+ new reviews across our other priority platforms.

@Marie Elliott when I'm emailing customers to generate the last few reviews we need to reach our goal, I use: "Will you help us reach the finish line?" and/or "Help with reaching the finishing - {insert company name}. This has been successful and I use this for 1:1 outreach.