#reviews
Thread
I’m in a tough place where my boss’ boss only wants to solicit positive reviews. I have shared the FTC policies and that we cannot ask for positive reviews. But he only wants to word it in ways that do that. It is really limiting our ability to secure reviews since to me, it’s either we say it in an unbiased way or not at all. We would love to add it to our customer newsletter. Any thoughts on wording that might satisfy both of us? 😄
I think the wording is the problem. You can't ask specifically for a positive review.
But as long as it's not automated (like asking people after they've given you a 9 or 10 on an NPS survey), you can probably segment to just your happy/healthy customers (based on NPS, CSAT, health score, or whatever other sentiment metric you track).
So maybe there's your compromise.
That’s true! Thanks Shannon.
You're welcome!
I think adding a review request to your customer newsletter is a great way to continuously solicit reviews from the entire customer base. The first time it runs, it could capture a few negative ones unless you can segment to only send that version of the newsletter to customers with a good account temp. You can also adjust the you request language slightly to appease leadership i.e., (We're looking for enthusiastic reviews about...)