#reviews

Thread

Erin Koerpel August 13, 2025 at 08:15 PM

How does the number and/or quality of incentives impact onsite reviews collection? I'm talking primarily about G2 reviews and offering a swag item, a gift card or both. I'm trying to make the case that offering BOTH is the way to go, but of course it's more expensive.

Amy Ng August 13, 2025 at 08:41 PM

Maybe @Katlin Hess has some insights?

August 13, 2025 at 10:36 PM

Hey Erin, great question and the data from our customers at Deeto shows 20%-30% higher conversion rate when an incentive is offered. We can't speak to the gift card + gift question but hope this data helps a little bit πŸ™‚.

Katlin Hess August 13, 2025 at 10:38 PM

<@U08UZKKA7D5> I just checked with KP and she said she was talking to you about this already πŸ˜‚ the only other example I have is anecdotal and it’s from when I was collecting reviews at my old company. We did a donation and a gold water bottle and people carried them around at the event so it caused some FOMO.

Erin Koerpel August 13, 2025 at 11:46 PM

Thanks all! @Katlin Hess you're right I asked KP too!I think I'll get creative with our budget restrictions, and yes creating FOMO is part of the fun