#reviews

Thread

Amanda Verdino December 04, 2025 at 03:51 PM

Hi! Has anyone run a "refresh reviews" campaign with G2? We have a lot of reviews that are decaying and I want to get some of those happy users to update their reviews alongside our efforts to generate net-new reviews. Any ideas/guidance?

Paola December 04, 2025 at 04:02 PM

Maybe you could target reviews that are 1 year and older and cross-check it with:

  1. Are they still a customer?
  2. Are they still relatively happy? Just to ensure that you are going to receive positive reviews back. But maybe an incentive to get another gift card/incentive in exchange for a refreshed review

Heather Quitos December 04, 2025 at 04:13 PM

Old thread from some of our experiences this summer: https://cmaweekly.slack.com/archives/C05EBLPU3FZ/p1753915072229139

Bria Jones December 04, 2025 at 04:15 PM

We're running refresh campaigns through G2 right now. It hasn't been wildly successful but have seen some new reviews. We started the refresh on July 29th for 2 of our products and we've had 4 approved reviews since then.

Brittany Freitas December 06, 2025 at 04:14 PM

I also haven't seen much success with the refresh reviews feature when I tried it out over the summer, maybe a couple of updated reviews out of the ~150 that were eligible? I will likely test it out again now that I'm at a new company and keep it as an “always-on” campaign to see if that helps with the decaying reviews