#reviews
Thread
Has anyone ever done review referral campaigns and incentivized partners to help generate G2/GPI reviews? If so, did you offer a separate type of incentive besides gift cards?
hi @Bria Jones We provided internal incentives to our internal technical sales teams to drive GPI reviews with clients. We did not pay for the gift card option. hope that helps
Hi <@U0A3JU88SQP>. Would you mind giving a little more details on the structure for the incentive? Was it just an incentive for giving you contacts or did they have to do the legwork? Did they get an incentive even if the customer didn't do a review after the ask?
They the sellers had to work with the clients and convince them to submit the review. Clients then had to submit the review and we could track reviews submitted on behalf of reps b/c we could create a customized link for them. they only got the internal bluepoints when the review was completed and submitted.
We did a similar program. Customers received a gift card for completing the review, and accounts teams received a spiff for reviews that came in through their personal link. It was based on a program that @Jacqueline Gu shared with me. In my experience, incentivizing the accounts team really made a difference. We have very high-touch account teams, so customers felt that they were doing something to support their rep, which was more compelling than just the gift card.