#reviews

@Tamara Kecman might have some insights to share!

My approach has been to map out awards deadlines, and make sure you hit the requirements for sites before moving to another.

Depending on your pool of customers, you can do multiple sends and send different segments to different sites.

Happy to connect 1-1 if you'd like to Cheyenne!

That would be amazing, <@U09DDKJK734> ! Just sent you a LinkedIn request to connect

I generally stack these methods
1. Channel priority → focus first where impact is highest (which site is driving traffic / influencing pipeline).
2. Timeline → who’s got deadlines or launches coming up this quarter.
3. Segmentation → power users vs. casuals, features adopted, tier, etc.
4. Moments-in-flow → make the ask during UE surveys or in user groups so it feels natural.
5. Refresh campaigns → dedicated pushes to update older reviews, sometimes tied to small gifts (socks, hats, etc.).
That combo kept us top-quadrant on G2 consistently until I left my last org.

I don’t alternate review sites on a strict schedule. I rotate based on impact + timing (G2 first, then Capterra/Gartner Peer Insights/TrustRadius, etc. when it makes sense)

I also watched which channels people left angry comments on. (usually trustpilot)

When you say launches/deadlines, is that deadlines for awards from the review sites?

Yes. They aren’t all on the same day: ( though close)