#lifecycle
Thread
<!channel> - <@U05J2GZCJJU> would like to learn about running a marketing campaign, can you make suggestions?
Hi Katherine, welcome! I recently listened to and thought they did a great job of laying out the steps/considerations when creating a marketing plan.
TY @Leah Miller - what are you working on lately, anything in lifecycle?
Our big lifecycle focus at the moment is revamping and expanding our Onboarding, Adoption, and Retention Comms. We just launched an updated journey from Day 0 to 170, so no results yet! We’ll be expanding into programmatic expansion later this year.
Hey @Katherine Leung would love to help what do you want to know? I’m in a pretty unique role in the customer marketing space in that my team is solely focused on generating incremental revenue from our existing customer base. I’ve split it out into Lifecycle comms, Customer demand Gen, and partner marketing, all post activation on out platform.
@Leah Miller Thanks for the podcast rec! I’ll have a listen!
@Christina Patrick My official title is Product Expert at a video software company. I manage social media but I’ve never done any paid ads, or any type of marketing that isn’t blog writing. That’s the extent of my marketing experience! I guess I don’t know what to ask since I don’t know the first thing about running a complete lifecycle of any advertising campaign. I don’t have any framework for constructing a marketing campaign. I suspect @Leah Miller’s podcast episode rec is a good place to start!