#jobs

Thread

Lisa Wilberding February 05, 2025 at 09:22 PM

I am interviewing for a role that requires "10 years of building customer marketing programs" --a lot of years in a relatively newer discipline, I have about six years now. Ironically the HM running the CM team has less experience in CM

Lauren Turner February 05, 2025 at 09:25 PM

I'd call that more expected than ironic. Most marketing leaders came out of either product or demand gen, and don't really "get" CM (which is why so many JDs are all over the place--they don't really know what they need). The upside is that as the SME, you can tell them what the best practices are!

Lisa Wilberding February 05, 2025 at 09:29 PM

I could see that if the hiring manager was leading a generalized marketing team, but this was the actual customer marketing and advocacy team lead.

Nick Venturella February 05, 2025 at 09:51 PM

I second that, @Lauren Turner!