#welcome

Thread

Marisela Parra June 01, 2023 at 04:24 PM

Hi everyone, I am Marisela Parra (Mari), Principal of Customer Advocacy &amp; Adoption at Coupa Software. I initiated customer marketing at Coupa over 10 years ago (and didn't know it :)). I launched user groups, our reference program (implemented ReferenceEdge), work with all the analysts and find our Spendsetters that we can showcase preview <https://www.coupa.com/spendsetters|here>. My background was a CSM, and SC. I currently live in Tracy, CA. I look forward to connecting with other customer marketers on best practices and how we can scale with now a smaller team :disappointed: .

Jessica Noland June 01, 2023 at 04:26 PM

Hi @Marisela Parra! I loved your panel at the CMA Summit last week. 👏

Cecilia Wainio June 01, 2023 at 04:29 PM

Hello! I wonder if you ever crossed paths with Ashleigh Culler at Coupa?

Mary Green (Owner CMAweekly) June 01, 2023 at 04:30 PM

Hi @Marisela Parra thank you for joining 🙂

Cecilia Wainio June 01, 2023 at 04:30 PM

Also - I am a team of one + adjunt resources and would love to chat sometime

Marisela Parra June 01, 2023 at 04:56 PM

@Jessica Noland Thank you enjoyed your the panel you were on as well

Marisela Parra June 01, 2023 at 04:57 PM

@Cecilia Wainio Yes I worked with Ashleigh back in 2021 she was great to work with. Msg me and we can set up some time to chat!

Rachel Ward June 01, 2023 at 05:18 PM

Welcome!! Glad to have you join us!

Kevin Lau June 01, 2023 at 06:04 PM

Welcome!

Joel Klettke June 01, 2023 at 06:23 PM

Welcome, Marisela! If you're ever open to it, I'd love to learn more about how you set up your reference program. I've been trying to get some insight into the real-world experience of folks in CMA doing this!