#welcome
Thread
Hi all! I realize I sometimes comment on posts, but haven't introduced myself. I'm Marissa ๐ I currently lead customer advocacy & storytelling at BetterUp (previously at Benchling, Clari, Highspot and Microsoft) I own our case study & customer video motions, reference program, logo / naming governance, and will kick off CABs later in the year. I would say my 'area of expertise' is field enablement & securing customer executive buy in.
I'm based in Tucson, AZ ๐ต
Welcome Marissa!! I love the executive buy in. Thatโs awesome. What topics are you hoping to hear about in the community? Anything specific?
those are some awesome companies!
@Mary Green (Owner CMAweekly) I'm interested in eventually moving more into traditional customer marketing / lifecycle (onboarding, adoption, retention etc) so that's what I'm most interested in hearing about!
As a betterup coaching customer I love the platform
Wow! So cool to finally meet someone at BetterUp. ๐
@Marissa Bird those topics are so timely. We recently launched our membership and a lot of feedback we are getting is that people want more content on Customer Marketing vs Advocacy. Iโve got a idea in mind Iโm working on to make this happen. In the meantime, Iโm going to share some of the top resources we have on these topics next week in the general community. ๐