#welcome
Thread
Hey everyone :wave: It's great to be part of this community :blush: <@U04B82TD07M>, thanks for the invite! My day job is Directing Demand Gen (which included Customer Marketing in the early days) at PartnerStack, my early morning and evening job is being a dad to a terrible but adorable two year old, and my nights, weekends, and my any free time job is _B2B SaaS Reviews_, a website I run that's a free resource intended to pull together best practices and examples of how vendors get and leverage reviews. I just updated the <https://b2bsaasreviews.com/|homepage> to clarify what it is and who it's for. If it's still unclear to you or you have any suggestions, please feel free to DM me! Also, for anyone looking to share what they know on the topic of reviews, please don't hesitate to reach out to me as I'd be happy to highlight you and your contribution on the site, as I do in my interview series, _Views on Review._
FYI, Here's my most recent attempt at positioning statement using Geoffrey Moore's framework:
For (target customer)
• For Customer Marketers, Founders, and other business software professionals…
who (statement of the need or opportunity),
• Who know reviews are important for their business but aren’t sure how to best go about getting them and leveraging them…
(product name) is a (product category)
• B2B SaaS Reviews is a free resource…
that (statement of key benefit — that is, compelling reason to buy).
• That pulls together best practices and examples of how vendors get and leverage reviews.
Unlike (primary competitive alternative),
• Unlike the business software review sites on which you get user reviews, B2B SaaS Reviews is a neutral third party to help you navigate where to get reviews and how to prioritize your resources on them.
• And unlike blogs, podcasts, and communities that focus on everything related to a specific function like Customer Marketing & Advocacy or Demand Generation, B2B SaaS Reviews is laser-focused on one topic, reviews.
our product (statement of primary differentiation).
• to provide the best practices, processes, and tools to help business software companies get the most from user reviews.
Your writing is incredible, I love the way you structure it. I’m far too spontaneous to make such masterful pieces. TY for being here.
Thanks, Mary, too kind :)
Welcome, Joe! I enjoyed your episode with Leslie Barrett!
Thanks, Allison! Glad to hear it, and I appreciate how you shared it on LinkedIn :)