#open-share

Thread

Ciana Abdollahian March 31, 2025 at 06:12 PM

👋 Quick share for anyone who is trying to drive better adoption of case studies & reference programs within their organizations

I just posted a breakdown on LinkedIn of a survey I ran with AEs to understand why Sales wasn’t using our case studies or reference program—despite saying they wanted them. Spoiler: it wasn’t about volume, it was about access, relevance, and friction.

The post includes:
• What I asked in the survey
• The gaps it uncovered
• What we changed in our advocacy approach
• How we’re measuring progress
• A free survey template if you want to run this internally
If that sounds useful, check it out here

Ciana Abdollahian March 31, 2025 at 07:14 PM

Awesome! Hope it’s helpful 😃

Jaz Cuevas April 01, 2025 at 03:10 PM

@Janet 👀