#open-share

Thread

Mary Green (Owner CMAweekly) September 15, 2025 at 02:10 PM

@Irwin Hipsman has a new share:
Just posted an article in LinkedIn: VP's of Customer Marketing: The Rarest Executive Title in B2B.
Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product.

Before you read it, guess how many VP's of CMA there are.

Evan Huck September 16, 2025 at 07:33 PM

oooo fun game - if it's broadened to community and lifecycle marketing and stuff it will be way higher - but just customer marketing and customer advocacy I'm going to guess 39