#open-share
Thread
The Peerbound team is hosting a Customer Marketing Masterclass on January 28 where @Sunny Manivannan and @Kerry Wheeler from Lattice are going to share how to address the pressure to report on advocate counts while your leadership asks "but what's the business impact?"
They'll walk through how to surface more authentic customer value statements that actually win deals, turn customer intelligence into the channel your whole company rallies around, and build advocate programs that impact revenue and not just vanity metrics.
🙂
Thank you so much for sharing this, @Mary Green (Owner CMAweekly).
I'm excited to have Kerry walk through how they connect advocacy to revenue at Lattice, including activating hundreds of potential advocates (and what they're already saying) without any manual effort.
Huge thanks to this community for helping shape our product and company. 🙏