#open-share
Thread
:star: *Separate ask* - Has anyone leveraged G2 or TrustRadius' review station at your event where they come and set up a booth and collect testimonials on your behalf? It could be compelling with some nice incentives like $25 gift cards, but given our recent event learnings with limited reviews, and cost/ROI output I'm having some pause - would love any advice :ear: :pray:
I just helped one of my clients do this. They did G2 at 1 event and TR at another. We did charitable donations for each review on top of the $25 gift card. Did you have any specific questions about it? Happy to connect
Love that @Kiely (Monteiro) Hajjar 🙏 Keeping in thread in case it helps anyone else, a few follow ups:
• Did you get a positive ROI/was it worth your effort & money?
• Did you hit the results you wanted?
• Were there easy to work with and self sufficient or was there a lot of hand holding?
We are tight on budget and support (everyone is 🙃 ) so doing some due diligence
I've done this quite a few times with G2 (pre-covid) -- we would have a booth at our events, $25 donation to girls who code, $25 donation for reviewer. It was very successful for us but one thing i would say is that G2 will have someone staffing the booth but I always had someone from CS as well who actually knew customers to also be at their booth. We get a lot of our inbound leads who mention G2 so it was worth it!
Regardless of my employer, I think that review collection at customer conferences and even CABs is an excellent idea - the output and quality you see is much higher than through simple email solicitation. I echo what everyone here said, having a donation available, has been far more "profitable" than just doing a basic gift card - if a person can select their charity, even better. I will now say, because of my employer (and when I was a PeerSpot customer), having reviews collected by the PeerSpot team at an event was amazing - no booth - actual "feet on the street" approach to interviewing customers and getting detailed feedback.
We doubled our goal for reviews. We sent some comms to attendees ahead of time, letting them know about the reviews, and also included a push in the event app (if you have one)
As part of G2's package, they gave out swag which went over really well with that audience. G2 was very clear on what you needed and when. TrustRadius did a nice job too, just a smaller company so less formalized approach.
I totally agree with @Amanda Peacock that having someone internal at your booth along with the vendor helps.
I set up my own table at a user group before and collected reviews and community sign ups that way. it was easy enough and we had 20% of attendees do it, but you’ll need to think through bringing tech (a bunch of laptops/ipads) if you’re taking the free approach at a conference