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Last Friday was my last day at Forrester. About 50 people were let go as revenues did not support the size of the organization. Customer marketing’s activities will be moved to the digital customer success team. Is that a trend others are seeing? I was very proud of the work I did in generating revenue, starting up a customer alumni program, and being a catalyst for other projects. Looking forward to pivoting to Act 3 and more to come soon. Feel free to reach out if you would like to brainstorm any of your customer marketing ideas.
Sorry to hear the news, Irwin! Please let me know if I can be helpful to you during your search process.
So sorry to hear this. I'm happy to help if I can!
I am also seeing lines blur between scaled/digital CS and customer marketing, and I think we'll see more of it over time. But so far, it seems like every company is finding their own way. I assume at some point the roles will settle into more standard definitions, but I don't have a strong sense of what that will look like.
What both @Joel Primack and @Lauren Stefano said. So sorry to hear the news, Irwin. Here as a resource.
I’m seeing the same @Lauren Stefano SaaStr says CS is getting phased out in some ways and what I’ve seen is companies either closing CS and moving it into Account Management or CS adopting more of what another team does and that team being shifted elsewhere.
I think for the rest of this year we’ll see a lot of changes in CS across SaaS.
@Irwin Hipsman do you already have a job with Act 3?