#open-share
Thread
Just shared a post on — the UE report came just in time as my new role I’m experimenting how tell stories in new ways (I just created a POC for a new format I'm really hoping to get some customer interest to turn into a series).
One thing I’ve been thinking about: reports like this drive so much more reach when practitioners share them. Curious — has anyone found good ways to encourage customers to share research?
yea @Jillian Hoefer could share more (although she's about to have a baby so probably is out soon 🙂) - but definitely a good play is including perspectives/quotes/reactions from customers and thought leaders so you at least have a baseline of those people sharing the report.
This one got a lot more organic/unprompted sharing than we expected which is cool.
We also filmed some reactions to the data at Highline which just gave us another set of people to share and mixed the format into video to diversify.
but yea we're past 300 downloads in the first couple days which is ahead of last year's pace which blew us away
Cross-promo with partners that share some of the same narrative can work well too (e.g. TrustRadius for us had a similar report talking about trust/depth/specificity of customer evidence/reviews)