#open-share
Thread
Hello! Brain storming and questions: When you are more in a "dry (more boring :P)" and regulated industry, what are good thought leadership tactics/strategies that are outside the traditional methods of email, joint webinar, speaking session, LI post, or podcast? Any examples of what worked and was successful in your experience?
So the strategy is thought leadership? Publish an ebook. Doesn't have to be super long. Allows the leader to get his/her thoughts out there. Create a framework or something.
Maybe an e-learning course? The most interesting example I've seen is a collaboration between a tech company and an online school for teaching lawyers about legal tech (something that is not usually covered in law school).
Those channels are all good--even the traditional ones can be made interesting with good content. I usually weave in a few recognizable memes, interactive polls and other things to help keep people engaged.