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Happy almost-Friday crew! :wave: I always learn so much from you all, thank you for all the event advice leading up to this. Sharing some fun wins & learnings from our Dropbox Live event in Sydney! It was a great test run before our Fall user conference! You can also check out the highlight reel with our customer Champions featured <https://www.linkedin.com/posts/dropbox_dropbox-live-highlights-reel-activity-7096687529935978496-qjb-?utm_source=share&utm_medium=member_desktop|here>! :sparkles: • :handshake: *Meet a Customer Champions lounge* - we had over 50% of event attendees say they spoke to a Customer Champion at the event, great way to influence prospects and now an opportunity for us to show our revenue influence • :microphone: *Testimonial booth* - was a hit, we scheduled customers in advance of the day during their briefing so they knew their schedule & slot. • :film_projector: *Customer Content* - The testimonial booth content ended up being crucial because the main event videographer accidentally recorded the event in slow mo - meaning there wasn't much event footage aside from our Champions content • :white_check_mark: *Review station -* This was a miss, there were too many call to actions in the lounge and folks wanted to spend their free time mingling with peers and other Champions • :trophy: *Customer Champion pins* - arrived 1 day late so we ended up going with a different colored lanyard. While the pins were cute, we think a bold colored lanyard is more noticeable in a crowd on the day • :gift: Personalized gifts - we worked with each sales manager to find a personalized gift for each Champion that came to support us - _ie. a Champion who loves biking, we got him some biking gear, for a Champion who loves cooking, we got her an Ottelenghi set - brought our value of "Making work human" to a new level_ Open to any questions or advice as we take these learnings & prepare for our bigger Fall User Conference in New York :apple:
I love all of this! Makes me miss F2F events right now. Have you considered a Champions reception for the customers and their respective account Execs as well as inviting the company LT? Also, are there key analysts attending NY event? If so, you can partner with analyst team to connect the Champions.
Congrats, this looks like a fun and successful event! Thank you for sharing with us your format and results, always helpful to see what others are doing 🙂
This looks awesome! Nicely done, Bree!
Congratulations!! all looks amazing 🌟
@Bree Bunzel great job 👏 👏!! Was your testimonial zone on the conference floor or in a separate meeting room?!
@Mara Schoeppner Separate "customer experience" room that had demos and the champions lounge as well. While it was quieter, I will say we were quite hidden from traffic. I'd still recommend a separate room for the filming, but keep the lounge and "Meet a champions" booth amongst the buzz 🙂 Thank you!
Hi @Bree Bunzel this is wonderful - would love to hear more re: Customer Testimonial booth & the Review station as I'm prepping for both activities during our upcoming customer conference. I'll send you a DM!