#open-share

I typically don't like these incentives. I feel like these case studies are forced and usually take much longer to complete. For incentives, I try to focus on potential SEO improvements by linking their webpage in the case study, try to get earned media, and feature them on our site (and newsletters) for additional exposure and co-marketing.

@Karilla Dyer We asked about incentives in our customer story story survey last year.

Adding @Emily Gover for visibility as we explore this 👀

@Kevin Swecker What do you do for customers who have stronger brand equity than your own company and don't see the benefit of the exposure? Also, do you find that these case studies are still forced if you confirm the story and its value prior to the renewal conversation? I can see how discounting for a case study when first signing a customer can result in a forced story but in my case I know this customer has a valuable narrative to share and I'm just trying to persuade them to let us publish it.