#open-share

Feel free to reply here why or why not!

I make the consistent recommendation to any program to distinctly not gatekeep customer content like case studies. There are plenty of other ways to collect lead information through the marketing mix and I have found that the benefit from prospects and partners having easy access to these testimonial assets far outweighs the potential value of an unqualified lead. Supporting revenue and deal cycles, to me, entails removing as many barriers as possible.

I do not gate case studies. I think this is incredibly high value content, and I don't want to block people from reading about customer success.

That said, I have gated the PDF download. I figure, if someone liked the story enough to download it to share, I do want to capture that intention and share with Sales.

Agree with both of you! Just started at a new spot and realizing they're partially gated 🫣

I've made the case against this several times. @Kevin Swecker who or what is driving the gating?

Not sure yet 🙂 it's day 4, but I've already started the convo

When I joined G-P they were gated. Now they are not, and I consider this a big win!

That’s awesome Robin - how did you go about convincing the team to make a change?

Ah. OK. So super early stages.

@Kevin Swecker I pretty much asked our demand gen team why on earth we'd want to create a barrier to entry for showing our successes I totally understand gating high-value content like white papers and research, but not something as basic as a case study. I know they are a valuable demand gen tool, but with features like LinkedIn forms, they can still collect leads without gating content.