#random

Not a dumb question at all. I think it usually falls under Customer Advocacy/Marketing IF they exist. If not, it can be under content, product marketing, demand gen, probably even sales.

And welcome, I’m the community manager 🙂

Thank you so much! ☺️

Welcome @Miri Hess! Want to second that’s not a dumb question. Mary’s response was spot on.

Jeni Asaba, Jen Susinski, Huw and I (along with some other awesome people) are launching a mentorship program very soon. Stay tuned for an announcement on LinkedIn in the next week or so

generally CM is responsible for finding the customers to fill the Case Study, then you can bring in PMM to run the interview so that it aligns with their GTM messaging/strategy. Then, depending on your company setup, you can either take the transcripts from the recording and write it, or often, many hand it over to the content team to create the write up, then it goes to creative for the design work and layout.

The CM role is generally there to own it and make sure all the steps get done, including final approval from the customer.

At one company I was at, Product Marketing actually wrote the first draft and then it went to content team to edit and refine, then to the customer to edit, then we made the final revisions and got final approval @Miri Hess

Thank you so much for explaining, this is really helpful! ☺️

of course!

In my current and previous companies- customer marketing is responsable for start-to-end customer stories (case studies, videos etc) with closed partnership with PMM, solutions marketing, campaigns etc. We have been very lucky to have a writer and editor on our team- so our customer stories align to company messaging, product detail, business value etc and. This way we can also ensure to make sure our stories support greater marketing initiatives and go the extra mile.