#announcements

Important info for Customer Marketers & Community members

Thread

Alexie Glover March 30, 2023 at 10:34 PM

*Where are all of my creative review campaign people at??* I'm brainstorming some campaign ideas for reviews on products that include personalization features. Looking for some fun campaign ideas to entice advanced users to share their insight with GPI. Thinking there's some options for fun plays on "you're _personally_ invited." It's a global customer base, but I'm also thinking a spring-themed campaign, because those are always so cute. Deadline we're trying to meet is end of April. Appreciate any fun ideas this great community has to share!

Amanda Peacock March 30, 2023 at 10:36 PM

could you do something around april fools but i guess thats like very soon lol -- also there are a million made up /social media holidays in april -- find the cheesiest or most relevant one and use that! also for US people if you do something tied to the masters since thats in 2 weeks and very popular even if you're not a golf fan -- easter and good friday are also coming up but you have to of course tiptoe since those can be sensitive!

Kristine Kukich March 30, 2023 at 10:38 PM

You may also want to see what "international day of..." falls nearest your timeframe.

Brelynn Shantz March 30, 2023 at 10:44 PM

Not sure what kind of personalization features they are but I know sometimes automated personalization can fail if the data isn't correct... I wonder if there is a clever way to humour the fails in a relatable way, why your products prevent that. Ex. I'm sure we've all received the emails that say Hi [First.Name]

Alexie Glover March 30, 2023 at 10:47 PM

Omg knew I could count on you guys 😮‍💨 love the idea of the personalization fails!!!

Kiely (Monteiro) Hajjar March 30, 2023 at 11:23 PM

I did one with an April showers bring May flowers (and Amazon gift cards) theme before that worked well. a big emphasis on the incentive, so need to think through that with your audience

March 31, 2023 at 01:24 AM

I have a whole calendar of campaigns planned around different themed months 😀

Alexie Glover March 31, 2023 at 01:27 AM

@ anything good for April???

March 31, 2023 at 01:27 AM

Earth Month!

Valeria Gomez March 31, 2023 at 03:05 AM

If not too late - something around egg hunt?

Alexie Glover March 31, 2023 at 03:25 AM

Thank you folks! This is a lot more than I had from my own brainstorm!