#announcements

Important info for Customer Marketers & Community members

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Valeria Gomez November 30, 2023 at 06:03 PM

:wave::skin-tone-3: Hi All! *G2 Reviews:* does anyone have a good process or strategy for G2 Reviews? I have not used them in years, but in my new gig, we are focusing on getting more reviews. Would love to hear tips, best practices etc! Thank you :)

Anissa Alvarez November 30, 2023 at 09:34 PM

In-app notifications have performed well for me. I've also done email campaigns with a target list of our NPS promoters. Depending on your contract, G2 may send emails on your behalf, but not if you "cherry-pick" like I did with promoters.

Valeria Gomez November 30, 2023 at 09:53 PM

@Anissa Alvarez That’s so great to know! I think I would like to have a very targeted list.
In terms of incentives: did you give out gift cards or anything else?

Hannah McKeen November 30, 2023 at 10:03 PM

Hi Valeria - I've run a few successful G2 email campaigns targeted at green health score customers by offering a limited edition t-shirt created specifically for G2 reviewers - that drove 60 reviews in 2 weeks. Happy to chat further if you'd like!

Valeria Gomez November 30, 2023 at 10:13 PM

Wow I love that too @Hannah McKeen ! Could you share more details about the campaign? Thanks much

Anissa Alvarez November 30, 2023 at 10:17 PM

yep, we used gift cards as incentives as well as donations. But I really do love that Tshirt idea @Hannah McKeen

Heather Timney November 30, 2023 at 10:21 PM

Hi! A few things I've done include:
• showcasing a QR code at in-person events (User Groups, conferences)
• maxing out the G2 incentive value
• offering swag (water bottles, socks, etc) with proof of the review submission (screenshot)
• internal competitions

Valeria Gomez November 30, 2023 at 10:26 PM

@Heather Timney this is great! I will need to think
About the QR code at in person events. Do you find they submit the review there or after the event?

Heather Timney November 30, 2023 at 10:29 PM

It's mixed! At big conferences people move quickly so I encourage them to scan it to bookmark for later. At user groups, many will fill it out to get an exclusive swag item

Valeria Gomez November 30, 2023 at 10:37 PM

Good point- I find everyone is always in a rush at conferences 🙃

Anissa Alvarez November 30, 2023 at 10:49 PM

I had tables at events too. Tell people to do it when they have time, screenshot the completion page and come back to get a piece of merch. Or if you have the space, lay out some beanbags and ipads for them to do it in-person.