#announcements
Important info for Customer Marketers & Community members
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The end user of our product is a systems administrator type who is not the decision maker when it comes to the company participating in a case study. I'm thinking the corporate communications team at the customer company is probably the stakeholder I need to sell the case study benefits to. *Does anyone have any resources/advice on getting a company to agree to (and excited about) participate in a case study when the end user the case study will be about is not the decision maker?*
Small hack I’ve seen on this - instead of calling it and structuring it as a case study, do an interview that’s part of a “how I built this” series - structure of this content is well suited for an end user vs exec decision maker, and you often get around standard case study approval processes. Natalie at Navattic , and Kate at Intercom has a .
Thanks!