#announcements

Important info for Customer Marketers & Community members

Thread

Mary Green (Owner CMAweekly) May 19, 2023 at 05:46 PM

Share your work!! This week you’ve probably sent some emails, put data in a spreadsheet, ran a challenge for customers, etc. Your colleagues want to see what you are working on, support you, celebrate your wins, and learn from you. So… what did you work on? What did you learn? And, make sure you join our call at 2PM EST with <@U04D1SLFX3N> on Expansion <https://us06web.zoom.us/j/4029861639>

Joel Klettke May 19, 2023 at 05:49 PM

This week, I've been working on the first version of our referral program, which has been an adventure.

New sort of initiative for me so I'm sure I've made a lot of mistakes, but it will feel good to at least have it out so I can learn from it.

Mary Green (Owner CMAweekly) May 19, 2023 at 05:49 PM

Want a few extra eyes on it?

Joel Klettke May 19, 2023 at 05:50 PM

Sure! This is the very ugly but functional V1: https://casestudybuddy.com/referral-program/

Joel Klettke May 19, 2023 at 05:51 PM

It's a small program so we're just kinda running it manually for now; when someone signs up (personal or professional) we send 'em a couple of resources we've created to make it all easier.

Joel Klettke May 19, 2023 at 05:53 PM

This is the draft email going out to phase 1 clients. It's all pretty simple, but trying to prioritize action over paralysis. It'll be a little more personalized to each individual. https://docs.google.com/document/d/1HgUIHzC1Eq984SqSVEyqeuxmJf-hAcq2NTdgBMbZmGE/edit?usp=sharing

Mary Green (Owner CMAweekly) May 19, 2023 at 05:57 PM

I like the site. What made you start this?

Joel Klettke May 19, 2023 at 05:57 PM

We've never had one and it's low-hanging fruit. Summer is virtually always slow for us, and we're pulling any and all levers we can to drive some new business.

Joel Klettke May 19, 2023 at 05:58 PM

The downturn in tech also admittedly hit us hard, so it's just all hands on deck to do what we can.

Sarah Koval May 19, 2023 at 06:02 PM

we hosted a customer-specific webinar for our new NeuralSearch product, and had close to 500 registrants, with ~200 attendees! I'm super proud of my colleague who pulled everything together since this was her first time organizing a webinar!

Joel Klettke May 19, 2023 at 06:05 PM

That's one hell of a turnout!

Mary Green (Owner CMAweekly) May 19, 2023 at 06:06 PM

That is awesome @Sarah Koval