#announcements
Important info for Customer Marketers & Community members
Thread
Question for this amazing group! Do community and customer marketing are part of the same team at your company? If so, what are some of the “advantages” to have both functions under the same roof? Thank you!
Hi Valeria, I’ve had it under the same dept and I’ve had it in different departments. Together, it’s easier for Community to directly relate to Revenue, apart it’s often focused on customer success metrics.
But when they are together, it is harder to justify the time to invest in community because it doesn’t immediately convert to Revenue as quickly as advocate activities do.
You have to push for the long term approach for community.
What I had to do in the case of having them together was work on a scaling approach to getting advocates, instead of doing a 1:1 approach, it was more like 1:10 or 1:15
I’m happy to talk through it more if you want to have a call.
Thank you Mary! I am very curious to see how other benefit from having both functions within the same team. Only one of ny companies had community within the same team and both have different goals, resources etc. But I have been seeing more and more companies wanting to bring both functions “together” would love to have a call about this if anyone is interested!
@Rebecca Grossman is working on something similar I believe. @Shannon Howard would be great for this call. @Leslie Barrett,and @Rachel Ward let’s schedule it.
Amazing thank you!
I think the larger Q on this is what are the business outcomes community is supposed to impact. From there, identifying the best place for it to live within the org, if it’s not going to be its own function.
Driving, so cannot add a lot of commentary right now but happy to join a call and discuss
Happy to discuss, too!
I’d love to join too 😊