#announcements

Important info for Customer Marketers & Community members

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Rebecca Grossman June 05, 2023 at 12:08 PM

Question about your role supporting local lead gen events. If you have regional marketing managers holding local events for prospects, what is your team's role vs the regional marketer when it comes to: 1. Finding speakers for the events 2. Inviting customers to attend (main goal is to engage with prospects, secondary goal is engagement/retention) And, how do you figure out where your contacts live with so many people do not living where their company has its HQ? Thank you!

Ciana Abdollahian June 05, 2023 at 01:23 PM

  1. The regional marketers' work with the local account teams (AEs/CSMs) to find customer speakers. Regional marketing works with the account teams to invite prospects/customers
  2. Regional marketing works with the account teams on invites (both prospects and customers)
  3. Rely on the local teams as they know who is in the area (and LinkedIn for the contacts our team knows) We offer to have a briefing session with the customer to learn more about them and what they are interested/comfortable speaking on (and see if they are open to other advocacy activities)