#announcements
Important info for Customer Marketers & Community members
Thread
Looking for benchmark data on % of marketing spend on CMA/VoC/CX vs. rest of marketing org - if anyone has info from analyst or third party firms would appreciate it.
@Kevin Lau hey. I have not seen that data and it is a good question. It might be worth asking Amy bills. I think you have access to her. I think we could figure it out at our orgs by headcount.
Thanks - context for question, my boss is looking to give me more $$$ but wants to see industry trends and benchmarks
My take is early in the maturity of a CM program there is no CM budget other than headcount. As it evolves CM will get its own budget. As it evolves even more and has success the or percent of marketing budgeting will increase especially with brining In software. The thing is to find org with a similar maturity stage as yours to see what their percent is. Your boss is asking the right question. I could find out what FORR is, if that helps.
Thanks - any help would be great. I looked around for what was published in the forrester presentations from Summit, data from influitive, CMA and others but it wasn’t detailed enough unfortunately
How many people non your team?
about 20
@Kevin Lau Maybe you already checked this out but just in case:
Pg 4 states investment in Customer Marketing is picking up YoY. It's a 2021 study though.
Thanks @Harikrishna P I did see that report