#announcements

Important info for Customer Marketers & Community members

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Mary Green (Owner CMAweekly) January 18, 2023 at 05:39 PM

Influitive Live Chat (here) <!channel>

Mary Green (Owner CMAweekly) January 18, 2023 at 05:40 PM

Hey all, thought I’d share my insights.

Mary Green (Owner CMAweekly) January 18, 2023 at 05:40 PM

We are into the 3rd session with Christine Papadatos (love saying that name).

Rachel Ward January 18, 2023 at 05:40 PM

Loving this session so far!

Mary Green (Owner CMAweekly) January 18, 2023 at 05:43 PM

Cool insights so far:
• Influitive is focusing on Loyalty
• Maura Harwood shared a bit about turning low NPS people into advocates by fixing the issues that cause them to be low NPS for everyone
• Dave Hansen says he uses a weekly question for his community to get engagement
• One of the finalists does a DAILY CHALLENGE (wow, lots of work) with themes for each day (Monday: tips & tricks)
• Matt at Eco says he posts his most popular programs in the community as an invite system.

Mary Green (Owner CMAweekly) January 18, 2023 at 05:45 PM

Love this image from the start of the presentation

Mary Green (Owner CMAweekly) January 18, 2023 at 05:46 PM

Higher level rewards are more exclusive opportunities with execs, etc. Fewer customers make it and it keeps execs from needing to invest too much time. - Tiffany Hancher

Mary Green (Owner CMAweekly) January 18, 2023 at 05:47 PM

Tiffany also integrates badges and points on an advanced level (interesting to listen to that part more closely).

Mary Green (Owner CMAweekly) January 18, 2023 at 05:50 PM

Mary Green (Owner CMAweekly) January 18, 2023 at 05:51 PM

I can’t imagine combining these frameworks with the 4 types of advocates - Explosive

Mary Green (Owner CMAweekly) January 18, 2023 at 06:02 PM

Two more

Mary Green (Owner CMAweekly) January 18, 2023 at 06:02 PM

Mary Green (Owner CMAweekly) January 18, 2023 at 06:04 PM

I love this new session - The journey to Yes.

Mary Green (Owner CMAweekly) January 18, 2023 at 06:09 PM

Bev Barnett is sharing on their non-incentivized program.

Alexie Glover January 18, 2023 at 06:09 PM

Anyone else struggling with the interface? I'm finding it difficult to watch the session and keep up with the forum

Mary Green (Owner CMAweekly) January 18, 2023 at 06:10 PM

Data is critical - Technology is Crucial

Mary Green (Owner CMAweekly) January 18, 2023 at 06:10 PM

Ahh… I had to play with the zoom. 😞

Alexie Glover January 18, 2023 at 06:11 PM

Oh ok - might give that a try. It's hard because the forum doesn't scroll as new posts come in

Mary Green (Owner CMAweekly) January 18, 2023 at 06:14 PM

Yeah I don’t think it does.

Mary Green (Owner CMAweekly) January 18, 2023 at 06:14 PM

Can your leaderboard be indicative of future renewals and expansion - great idea @Rachel Ward and everyone thinking of expansion this year (maybe @Rebecca Grossman)

Rachel Ward January 18, 2023 at 06:24 PM

That's a great thought Mary! I'd be interested in understanding the correlation.

Something I have noticed a lot with expansion at Allbound is our POC/advocate wants to buy more/do more, but can't get the approval from leadership to make the purchase.

Rachel Ward January 18, 2023 at 06:24 PM

So how do we offer valuable assets that help them get that approval...

Alexie Glover January 18, 2023 at 06:26 PM

@Rachel Ward this is sort of a weird example, but @Kaily Baskett from SlapFive has created organizational buy-in templates for SlapFive prospects. They are email templates targeted at different personas and highlight the value of the tool for that role specifically. While not a direct example of increasing footprint, collaborating on resources like that for your customers might help you move the needle in that direction.

Mary Green (Owner CMAweekly) January 18, 2023 at 06:37 PM

I love that idea @Alexie Glover, I know in the past I’ve tried to help people get buyin by sharing their success and what they are capable of with more resources. You have to align those metrics to overall company goals, too. But it’s still not a definite.

Mary Green (Owner CMAweekly) January 18, 2023 at 06:37 PM

Maybe we need to use more “here’s what our competitors are doing”?

Alexie Glover January 18, 2023 at 06:39 PM

Agree @Mary Green (Owner CMAweekly) - It's difficult to determine ROI for these kinds of resources versus time/energy spent.

Mary Green (Owner CMAweekly) January 18, 2023 at 06:42 PM

I’m watching the zoom now, bit odd to go from one platform to another.

Mary Green (Owner CMAweekly) January 18, 2023 at 06:45 PM

Going into Dave Hansen’s session now, just realized there were overlapping sessions. 😞