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Important info for Customer Marketers & Community members
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Hey all, thought I’d share my insights.
We are into the 3rd session with Christine Papadatos (love saying that name).
Loving this session so far!
Cool insights so far:
• Influitive is focusing on Loyalty
• Maura Harwood shared a bit about turning low NPS people into advocates by fixing the issues that cause them to be low NPS for everyone
• Dave Hansen says he uses a weekly question for his community to get engagement
• One of the finalists does a DAILY CHALLENGE (wow, lots of work) with themes for each day (Monday: tips & tricks)
• Matt at Eco says he posts his most popular programs in the community as an invite system.
Love this image from the start of the presentation
Higher level rewards are more exclusive opportunities with execs, etc. Fewer customers make it and it keeps execs from needing to invest too much time. - Tiffany Hancher
Tiffany also integrates badges and points on an advanced level (interesting to listen to that part more closely).
I can’t imagine combining these frameworks with the 4 types of advocates - Explosive
Two more
I love this new session - The journey to Yes.
Bev Barnett is sharing on their non-incentivized program.
Anyone else struggling with the interface? I'm finding it difficult to watch the session and keep up with the forum
Data is critical - Technology is Crucial
Ahh… I had to play with the zoom. 😞
Oh ok - might give that a try. It's hard because the forum doesn't scroll as new posts come in
Yeah I don’t think it does.
Can your leaderboard be indicative of future renewals and expansion - great idea @Rachel Ward and everyone thinking of expansion this year (maybe @Rebecca Grossman)
That's a great thought Mary! I'd be interested in understanding the correlation.
Something I have noticed a lot with expansion at Allbound is our POC/advocate wants to buy more/do more, but can't get the approval from leadership to make the purchase.
So how do we offer valuable assets that help them get that approval...
@Rachel Ward this is sort of a weird example, but @Kaily Baskett from SlapFive has created organizational buy-in templates for SlapFive prospects. They are email templates targeted at different personas and highlight the value of the tool for that role specifically. While not a direct example of increasing footprint, collaborating on resources like that for your customers might help you move the needle in that direction.
I love that idea @Alexie Glover, I know in the past I’ve tried to help people get buyin by sharing their success and what they are capable of with more resources. You have to align those metrics to overall company goals, too. But it’s still not a definite.
Maybe we need to use more “here’s what our competitors are doing”?
Agree @Mary Green (Owner CMAweekly) - It's difficult to determine ROI for these kinds of resources versus time/energy spent.
I’m watching the zoom now, bit odd to go from one platform to another.
Going into Dave Hansen’s session now, just realized there were overlapping sessions. 😞