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Harikrishna P July 03, 2023 at 10:55 AM

I'm trying to build a slide for a customer story and would love to get some ideas! Unlike the usual 'case study snippet' slides where customers would've had some form of ROI, these customers are much earlier in their journey w/ us - these are still in implementation or just after implementation. So the meat of the content is around pain points, evaluation criteria & why they chose us, and where they see our product playing a role in the future. When I add 4-5 bullet points on these ^, the slide doesn't come off as strong/impactful. Thoughts/ideas? The intended audience for this is prospects & those who're still having second thoughts during the Solutioning/Tech-win.

Mary Green (Owner CMAweekly) July 03, 2023 at 01:36 PM

Can we see the slide with the bullet points?

Angela Ferrante July 03, 2023 at 02:41 PM

Two ideas Harikrishna -
• you could include (with their permission of course) video snippets of that customer on their demo talking about why they needed chargebee
• you could include status of products purchased, time to purchase, and teams using them - so you tee up their pain points and needs and then the “proof” is those purchase stats.

Emily Amos July 05, 2023 at 04:01 PM

Consider including a quote/testimonial (with a headshot, name, job title)