#announcements

Important info for Customer Marketers & Community members

Thread

Mary Green (Owner CMAweekly) December 13, 2022 at 03:51 PM

I’m trying to build a bit of a report to share what CMA’ers are doing for 2023, what’s your focus?

Val Geisler December 13, 2022 at 03:52 PM

  1. Advocacy program
  2. CABs
  3. Community events

Allison Hughes December 13, 2022 at 04:00 PM

I'd say my focus is creating more customer content overall, with a focus on video.

Shannon Howard December 13, 2022 at 04:09 PM

  1. Community
  2. Customer stories (not just case studies, but a variety of different types of stories)
  3. Executive CAB

Mary Green (Owner CMAweekly) December 13, 2022 at 04:12 PM

How about you @Evan Huck @Rachel Ward @Rachael Taft @Alexie Glover @Katlin Hess

Kristine Kukich December 13, 2022 at 04:32 PM

  1. Building out community as our communication hub.
  2. Hosting first in-person CAB and expanding CAB membership.
  3. Building out references program.

Rachel Ward December 13, 2022 at 04:36 PM

  1. Retention (Customer Meetups, Adoption campaigns, University re-launch)
  2. Upsell/Uplift (expansion campaigns + marketing activities, stronger segmentation for personalization, building out lifecycle nurtures)
  3. Advocacy (Program launch, increase third party reviews, customer story re-fresh, CAB launch)

Alexie Glover December 13, 2022 at 04:47 PM

My 2023 plans are a little different than the usual CMA-er. The main goal: help my clients do more and reach their program goals 💪 Also working on a few community value add pieces which will be super fun!

Kevin Lau December 13, 2022 at 05:01 PM

Please send this to them as my primary focus for FY23

Marie Elliott December 13, 2022 at 05:22 PM

Trying to wrangle data
Upsells
Cleaning up and expanding the references and referrals process.

Katlin Hess December 13, 2022 at 05:30 PM

My top 3 are:
• G2U certifications for customers!!
• Executive CAB & Product Advisory Council programs
• Expanded lifecycle comms

Mary Green (Owner CMAweekly) December 13, 2022 at 05:33 PM

Ohh I love all of this 😄

Evan Huck December 13, 2022 at 05:51 PM

This is somewhat embarrassing as a customer marketing vendor - but we haven't done anything on customer community/user groups/CABs yet. We don't have a marketing team yet so it's just a bit daunting/overwhelming for me and I don't know where to start...

Evan Huck December 13, 2022 at 05:52 PM

Maybe I just throw all of our users in a channel in this slack group or something 🙂

Marie Elliott December 13, 2022 at 05:56 PM

You start with a martini and a call with your favorite customer to ask what they would want from a CAB or community (education, engagement, direction for product, networking, etc). Then you get buy-in from product/support/CS on what they will DO with the information for and from customers.

That's my current hurdle... Can't get approval for a CAB yet due to the internal piece.

Alexie Glover December 13, 2022 at 05:57 PM

@Mary Green (Owner CMAweekly) it'd be great to host a call about internal approval for a variety of asks! Seems to be a bit of a theme lately with @Val Geisler's awards program too

Kaily Baskett December 13, 2022 at 06:00 PM

@Evan Huck I have a resource with some questions you can ask your customers to determine what would bring them the most value, let me grab the link!