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How do you set your quarterly G2 reviews goal? How do you know what the "right" amount of reviews are each quarter to maintain/grow your rating?
My current company does not use G2, but at previous companies I would:
1. Identify top 3 competitors in same categories
2. Calculate how many reviews they’ve averaged each quarter for the past year
3. Set a goal to hit 20% more than that average each quarter
We talked about this yesterday in the Strategy Session about reviews. What I do is
• Keep track of where competitors are in which ever review sites by looking at their review numbers every month.
• Track my own review progress each month
• Estimate how hard I can push my review program based on my other priorities, competitor numbers, and my success so far.
Another strategy that helps; What feels like too much? What feels like too little? Find the middle ground.
I like to focus on year long outcomes and then back into it across each quarter so there’s not massive highs and lows
You have to have a certain number to be a part of their end-of-year reporting wrap-up reports. Last time I checked, it was around 100, so I always aimed for more than that.