#announcements
Important info for Customer Marketers & Community members
Thread
Hi - I'm looking for examples of content (blogs/webinars) that feature customers as thought leaders in your industry - not talking about the product at all - not case studies - but rather giving their tips, ideas, best practices etc that are relevant to your target audience and customers. If you do this now, can you please share links to examples? Thank you!
I wonder if @Kristine Kukich can come up with any examples, she does a lot of LinkedIn in the Education space.
@Rebecca Grossman I want to do this but haven't gotten there yet. We're starting by going through SFDC opps that have been created in the last 6 months and sifting through to find common pains/challenges to help us focus. We are going to take that list and see if we have customers who would be willing to author blogs (aka have a conversation with us and we'll write the blog) on how they've overcome those challenges and then link to valuable elated assets within the blog (e,g. checklists, whitepapers, buyers guides. I'll keep you posted as we try to get this up and running.
Love this idea. Just highlighting customers and not necessarily the product. Showcasing THEIR thought leadership, and not your own (it's funny — most of us research and really get to know the industry. But we're not DOING THE WORK our customers are doing, and they really want to hear from other people in the trenches, not people on the sidelines.)