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Hi everyone! Looking for some inspiration! Does anyone have different types/levels of customer stories? Like stories that are focused on one specific use case rather than your standard overall story? Any examples to share?
Background: This week we ran some workshops w/sellers around customer expansion and the primary feedback was that they need more customer examples/stories around specific use cases that could lead to growth.
I'm thinking about something like a series of templatized micro-stories, but would love to hear how others are approaching this. Thanks! š
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Iām dying to do this with clients. Off the top of my head, the microstories Iād love to tell:
ā¢ Problem recognition and pre-sales experience
ā¢ Evaluation/selection process ā including a deeper look at chosen solution vs. others on top 3 criteria
ā¢ Implementation/deployment planning and post go-live experience
ā¢ Step-by-step (as much as customer will allow) explanation of how service/solution was used for a specific goal/problem.
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Yeah these would be great!
I would be focused on that last bullet as I'm really trying to help w/expansion vs New Business which I think our current stories and reviews cover pretty well.
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@Ashley Ward putting a note down here that we do this and that when i have moment I'm going to come back here and list out some examples of what I'm talking about.
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Can't wait! I'm thinking about not only how to do this, but with limited team/resources also how to do this at scale!
Salesforce has this series called "Solve It Series" where they essentially ask the same 3-5 questions and they have a standard template they pop it into.
For me, I'm thinking something similar could work where each interview is focused on one specific use case or problem being solved. We have a pretty technical product that can do a ton of things and customers love learning from other customers and like the nitty gritty details, so this could allow me to get into the weeds a bit, without getting too long.
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nice thread on specificity in case studies. i tend to look at a level above that so this is helpful