#announcements
Important info for Customer Marketers & Community members
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Hi everyone! Looking for some inspiration! Does anyone have different types/levels of customer stories? Like stories that are focused on one specific use case rather than your standard overall story? Any examples to share? Background: This week we ran some workshops w/sellers around customer expansion and the primary feedback was that they need more customer examples/stories around specific use cases that could lead to growth. I'm thinking about something like a series of templatized micro-stories, but would love to hear how others are approaching this. Thanks! :slightly_smiling_face:
I’m dying to do this with clients. Off the top of my head, the microstories I’d love to tell:
• Problem recognition and pre-sales experience
• Evaluation/selection process — including a deeper look at chosen solution vs. others on top 3 criteria
• Implementation/deployment planning and post go-live experience
• Step-by-step (as much as customer will allow) explanation of how service/solution was used for a specific goal/problem.
Yeah these would be great!
I would be focused on that last bullet as I'm really trying to help w/expansion vs New Business which I think our current stories and reviews cover pretty well.
@Ashley Ward putting a note down here that we do this and that when i have moment I'm going to come back here and list out some examples of what I'm talking about.
Can't wait! I'm thinking about not only how to do this, but with limited team/resources also how to do this at scale!
Salesforce has this series called "Solve It Series" where they essentially ask the same 3-5 questions and they have a standard template they pop it into.
For me, I'm thinking something similar could work where each interview is focused on one specific use case or problem being solved. We have a pretty technical product that can do a ton of things and customers love learning from other customers and like the nitty gritty details, so this could allow me to get into the weeds a bit, without getting too long.
nice thread on specificity in case studies. i tend to look at a level above that so this is helpful