#announcements
Important info for Customer Marketers & Community members
Thread
Hi everyone. I am preparing for a panel interview on Thursday for a customer marketing role where I know 2 of the people will be demand gen folks. I also know their focus is on top and middle of funnel. I anticipate I will get questions about my experience in generating relevant content that engages customers and moves them down the funnel, segmenting our audience, metrics around demand gen activities of which I know they told me is mostly emails at this point. I also know this role needs to work closely with Customer Success which I have also done in the past. What questions do you think I should be prepared to answer and what examples to have ready to speak to for the demand gen perspective? Also, what questions do you think I should ask? I plan to ask how they see a successful collaboration with this Customer Marketing role? Thanks everyone!
I sit in Demand Gen and there's a big focus on the expansion /upsell, growing new business units inside customer accounts, etc. If they are including that in your duties you'll want to ask about attribution and customer lead routing to understand they way they measure your impact.
You’ll likely also want to ask what CS and other teams can do to help surface specific challenges, questions, or issues existing customers have been focused on recently so you can use that to target upsell/cross-sell and net-new traffic.
Hi Sharon. Good luck with your interview! The key is how you can help them achieve their goals. Content marketing operations is going to be key for you. How can you identify the right customer story, vet the customer to be interviewed, create the content, and amplify it? Happy to chat more.
@Marie Elliott @Scott Stransky @Randy Ksar Thank you so much for this great input. Randy, I will see if I can grab some time with you. Thank you!