#announcements
Important info for Customer Marketers & Community members
Thread
Hi everyone - do you have a separate communication about product updates? Or is that included in your newsletter? And assuming you have a monthly newsletter, what percent of it (roughly) is typically focused on product updates? Thank you.
I've done it both ways, and I think it depends on your company.
We have a monthly product update at my current job, and we kept that even when we introduced a monthly content-based newsletter because customers had complained about not getting product updates, and we wanted to maintain consistency. There's also high engagement (~89% open rate) with product updates, so we chose to keep it separate.
At my last company, we rolled into one update because there typically weren't significant enough updates to call out. In this case, I allot a section of the newsletter to a high level overview of what's new.
If it's a big release, we do one-off communications.
similar to shannon -- we do standalone and in our overall. customer newsletter -- if its tier 1 or 2 release then standalone email only -- anything below that is included in the customer newsletter only