#announcements

Important info for Customer Marketers & Community members

Thread

Nikki DuBerry January 23, 2024 at 01:52 PM

Hi does anyone have any ABM campaign examples/planning resources they can share. I’m hopeful going to be running more ABM programs in the near future and would to learn how other orgs are approaching this. Thanks

Shannon Howard January 23, 2024 at 03:14 PM

@Marie Elliott is our ABM queen

Shannon Howard January 23, 2024 at 03:16 PM

Also, notes from her session at CustomerXCon here: https://docs.google.com/document/d/13eQlYFSHt7Jsy2HZaYVw1jsASuNG4HMomPEzRJVg7jE/edit

Just navigate to the Customer ABM section using the header links.

Marie Elliott January 23, 2024 at 03:18 PM

Thanks for the tag, @Shannon Howard! @Nikki DuBerry I've got a workshop template I use with Customer Success to start the campaign planning process. I'll share that in here later today!

Big things are making sure you have alignment with customer success and sales on how to measure success with these campaigns. They take time and effort to do right, and you have to have everyone bought in on doing that.

Shannon Howard January 23, 2024 at 06:51 PM

You're welcome!

Hayley Handler January 30, 2024 at 03:27 PM

Thank you both @Marie Elliott and @Shannon Howard!