#announcements
Important info for Customer Marketers & Community members
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Hi does anyone have any ABM campaign examples/planning resources they can share. I’m hopeful going to be running more ABM programs in the near future and would to learn how other orgs are approaching this. Thanks
@Marie Elliott is our ABM queen
Also, notes from her session at CustomerXCon here:
Just navigate to the Customer ABM section using the header links.
Thanks for the tag, @Shannon Howard! @Nikki DuBerry I've got a workshop template I use with Customer Success to start the campaign planning process. I'll share that in here later today!
Big things are making sure you have alignment with customer success and sales on how to measure success with these campaigns. They take time and effort to do right, and you have to have everyone bought in on doing that.
You're welcome!
Thank you both @Marie Elliott and @Shannon Howard!