#announcements

Important info for Customer Marketers & Community members

Thread

Shelly Ryder February 13, 2024 at 01:32 PM

Hi all! Is anyone using G2 Buyer Intent data with great success? We have it in our package, but aren't seeing value. I suspect that we don't have the right people involved in the org, and a lack of knowledge about how to leverage the data. Would love to hear any success stories. 🙏

Kaitlin Ricketts February 13, 2024 at 02:03 PM

Following for interest. We've not yet setting a lot yet.

Mary Green (Owner CMAweekly) February 13, 2024 at 02:35 PM

@Kaily Baskett @Vera Flores @Evan Huck @Marie Elliott @Laurie Timms may either know or know someone using it.

Marie Elliott February 13, 2024 at 02:40 PM

G2 is actually working on publishing a success story about us (my former colleague launched our program) but high level we use the intent segment to feed our LinkedIn ad audience, have alerts set up to support BDR outreach, and combine it into our 6Sense data to fuel Google ads and show impact of ABM campaigns.

Katlin Hess February 13, 2024 at 02:42 PM

Obviously biased here because I work at G2, but if you'd be interested I can share a few different case studies.

One thing that might be helpful are new Buyer Intent playbooks our product marketing team has put out. I think it makes them more actionable:
https://g2.highspot.com/viewer/65b18c4c9a8cc4dda5faf15d?track=false