#announcements
Important info for Customer Marketers & Community members
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Hi all, I think I've seen a few posts around CABs and so certainly a hot topic for many. How do you make sure you choose the best city for the CAB (focusing on US) - e.g. Miami in January because a lot of people are working x the country? How do you handle different segments, groups of people (executives vs. IT practitioners), industries, products vs. platforms, etc.? Have you invited customers exclusively to be a member first, to make sure there is interest in joining the Advisory Board and being part of the whole thing? Have looked at Ciana's Lighthouse Program approach, if anyone is open to a chat about in-person experiences I would appreciate it. I think I have a good understanding of it, but never run a CAB/PAB by my own.
HI @Florian Engel - I would be happy to chat through our experience. We started from scratch when I joined G-P.
I would be happy to chat!
For city choice, I look at where members are and try to find a place that is direct flights for the majority and is under 1 hour from the airport. I also think about the states that we want to be associated with, or not, so that we make sure it is safe for members of the LGBTQ community to travel to those states. There are states that will never be on my short list. Location choice is also very dependent on the time of year and weather.
Thank you both, would love to chat. I will reach out to you via DM.