#announcements
Important info for Customer Marketers & Community members
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Hi All! I have a question about referral programs.. I'm working on launching one (still in beta) that requires a customer to sign up to receive a unique referral link, that essentially is a book a demo page with UTM tracking. However I have customers reaching out to ask about a referral program after they have referred someone who is already going through the sales process. Since it's not technically marketing attributed I'm not quite sure how to handle these. Anyone run into this before?
I think it depends on $$$. When we launched referral program we said this was effective xyz date and one person asked if he could still get $$ for his referral and we said yes as a one off as we wanted to keep him happy and the cost was nominal.