#announcements
Important info for Customer Marketers & Community members
Thread
Hi all! At my company we have a ton of customers who do speaking engagements, participate in our user groups, customer stories, webinars, etc. BUT we don’t have a formal “advocacy program.” We just have a ton of advocates and it’s great! Our leadership wants to see more of a brand behind our advocates and community (think Trailblazers) and I’m not sure how to introduce one without introducing a formal advocacy program. Has anyone here been able to do something similar and have examples/anything they are willing to share?
Wow, thank you all so much for engaging in this topic with me! You are amazing!
Agreed with Rebecca in asking your leadership about the goals of a branded program. Is it just for show? If you're really not into the idea of a formal program then I might aggregate your data to show the impact of the program as it stands today, without the formal guidelines and branding.
Definitely reach out to the folks at Influitive
@Allison Levy how’s it coming along?